Client Information
- Casual game
- Developed outside Japan
- Main target users: Women, in their 20s-40s
Client’s KPI
- Increase users in Japan
- Acquire higher LTV users (e.g.+7 Retention)
- Increase Ad Efficiency
Strategy
- Set up an incentivized campaign on Point Income
- Adjust the campaign goal: not too hard but it takes more than several days to complete
- Optimize the campaign
Services We Offered
- CPE campaign on Point Income
- Creatives for the campaign
- Operation support and optimization
- Post on official Instagram and X accounts
- Put the campaign on the website’s Featured section
- Offer limited-time offers (e.g. 20% more points if you participate in the campaign today)
Campaign Summary
What is Point Income?
It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular side job Japanese people do, and Point Income is one of the biggest point sites in Japan.
Point Income Campaign Examples
Client: Point Income
Website: pointi.jp(Note that the website may not be accessed from an IP address outside of Japan)